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Humane Society: Meet People: Meet Radha Kishan

Search Engine Optimization is the method to optimize your site in such a way that it starts appearing in search engines results for specific search terms. Optimization here means to make your site search engine friendly. If your site is perfectly search engine friendly it should appear in search engine results with proper keywords. To make your site search engine friendly you need to follow certain guidelines given by search engines themselves. Like to optimize your site for Google search engine, you need to follow Google webmaster guidelines.

The process of search engine optimization involves various things like proper designing of your site, good and unique site content, unique title and meta description, proper navigation of your site links, proper stuffing of your keywords in site title, site url, anchor text and site content, getting links for your site etc. Getting links for your site is very important from SEO point of view.Read next paragraph to know why this is important.

Suppose you launch a new site and want it to appear in google and you have already submitted your site to google. Google crawler easily understand when a new site comes in, in their index. A new site never achieves higher rankings in search engines. There is a reason for this. Lots of new sites are daily launched and submitted to google and google never knows if your site is a genuine site or some spamming site. To test your site(if its genuine or not) Mr. Google says "Go and get links for your site". Means google says when you have created a new site just make sure some other sites take your site link on their site.Why google says this? This is because if your site is not genuine or its a spamming site no other sites will take your site link on their site.So when you make a new site and want it to appear in search engines first of all you need to get links for your site.

Another important thing is the quality of the site linking to your site.When some other site take your site's link on their site than that site cast a vote for your site.So when you get more and more links to your site thats means you are receving more and more votes for your site.This is what google looks for.The sites which receives more votes(from other sites) achieve higher page rank and thus higher search engine rankings.But the quality of vote is also important.I mean to say if some other important site (which has higher page rank and its alexa rating is very high) is casting a vote for your site(taking your site link on their site) than your site become also very important for google and it gives higher page rank and search engine ranking to your site. You get a heavy vote when some other site takes your site link on their site and its similar to your own site.Means if your site is related to Dolls and other site voting for you is also related to Dolls than you receive a heavy vote for your site.This is the most important part of search engine optimization process.

Author: Radha Kishan